IGE 2010 will see the launch of a new kid on the internet gambling white label block in the form of Plus-Five Gaming, a new UK based online casino that partners with AliQuantum Gaming.

Plus-Five Gaming will offer companies and brands looking to enter the online gambling market, a cost-effective end-to-end white label service using the latest software from leading gaming suppliers.

Andy Jones, CEO of AliQuantum and Plus-Five said, “After running AliQuantum-Gaming for a number of years, we were getting more and more enquiries from clients who wanted a fully managed online gaming service.

“Everyone told us that in the UK there is a lack of companies offering a good selection of games with a fully managed service: The few companies that do [provide this sort of service] want large set-up fees with a tie in to one software supplier. They tend towards the larger company/brand or PLC with deep pockets, meaning smaller companies have no viable route to market.

“We decided we could do better and began working on the plans at IGE last year. After a lot of hard work and negotiations with software suppliers, CRM and payment providers, we will launch our first site in January.”

Plus-Five Gaming will offer casino games, bingo, poker, sports betting, skill games and mobile phone games from one platform, operating through a single wallet.